Leyard CEO Yuan Bo accepted an exclusive interview with Xinhua Finance to analyze the future development trend of Micro LED

In the era of the Internet of Everything, people can use the screen as a carrier to shuttle between reality and virtuality, experiencing unprecedented visual effects. Over the years, Leyard has insisted on innovation and development, and has brought immersive visual effects experience to users through continuous technological innovation, scene innovation, and application innovation. In addition, Leyard has also increased its efforts to develop overseas markets and serves countries along the “Belt and Road” and some European countries.

Leyard insists on innovative development and explores new scenarios and new applications of Micro LED

Innovation is a major proposition in today's era. As a company that has been deeply involved in the LED display field for 27 years, Leyard continues to expand the field of Micro LED technology and its applications. What is the current status of the company's technological innovation and development? What applications will Micro LED technology expand in the future? How is the promotion of Micro LED products going? In response to the above topics, Xinhua Finance conducted an exclusive interview with Yuan Bo, CEO of Leyard Group.

The reporter learned during the interview that during his 27 years of entrepreneurial development, Leyard has personally experienced many innovations in the LED industry. "At the earliest, LED was single-color, and later developed into two-color. Blue light appeared in the late 1990s, and Leyard witnessed the first full-color display of LED." Yuan Bo recalled that around 2010, Leyard participated in the innovation of indoor small spacing, solving the problems of splicing gaps and thickness of LCD screens.

After 2020,Leyard takes the lead in promoting Micro LED technology and products, innovating the LED pitch to less than 1.0 pitch. "This innovation uses smaller micro-crystals to achieve the video effect of a large TV at home." Yuan Bo said that with continuous innovation, Leyard can remain invincible and rank first in global market share for six consecutive years in the global LED display market survey report released by Futuresource Consulting.

From an application perspective, since Micro LED is characterized by smaller spacing, this also means energy saving, consumption reduction and improvement in display effects. Yuan Bo said that in future scenarios, Micro LED will become the carrier of ultra-high-definition displays such as 4K and 8K, truly realizing the immersive experience brought by the concept of the metaverse.

"In the metaverse era, it is possible that all 4 or 6 display walls in the space will use the display surface as a carrier to achieve naked-eye 3D effects." Yuan Bo said that after the technology matures, Micro LED can be widely used in conference systems and home viewing scenarios. In the future, over 100-inch Micro LED screens may be used as a material to be attached to the wall, thereby enabling applications such as human-computer interaction, video conferencing, remote shopping, and communication and interaction.

Leyard launches the "Going Overseas Plan" to increase overseas market expansion

The reporter learned that in recent years, Leyard has increased its efforts to develop overseas markets.Yuan Bo said that after acquiring Natural Point and Planar companies in the United States, Leyard has increased investment in research and development to improve product quality, and its operating income in North America in 2021 will be 1.5 billion yuan. In addition, Leyard also has a factory in Slovakia to serve countries along the “Belt and Road” and some European countries.

"Abroad, Leyard mainly provides products and services through Planar, Leyard and Lemass. Recently, Leyard has launched the 'Going Overseas Plan' and has been planning a promotion plan for the Asian, African and Latin American markets since the fourth quarter of 2021. So far, progress has been made in team formation, product development, market layout and many other aspects. We hope that there will be Leyard service personnel in all key countries in the future." Yuan Bo introduced that in the first half of this year, the company's overseas smart display business grew by more than 40% compared with the same period last year.

Since its establishment 27 years ago, Leyard has actively deployed the LED display market, continuously strengthened technological innovation, and led the innovative development of the LED display industry. In the future, as the role of screens becomes increasingly prominent, Leyard will always adhere to the concept of innovative development, use innovation to break through display technology problems, explore LED multi-field applications, and make the world "everywhere with screens."